There are numerous great places to find content online to add to your website, and – better yet – you can get the content for free. Or so it would seem. Sites like GoArticles and Idea Marketers are known as article directories. They provide the service of matching well written, informative content with webmasters who desperately need it. The articles are free for the taking, with the caveat that if you display one on your website, you must also cite the article’s author and link to his or her website. Well, free isn’t always free. And in this case, when you’re trying to establish yourself as a knowledgeable expert in a niche market, it’s likely to undermine your entire purpose.
When you list someone else as the author of an informative article on your website, you’re setting that other person up as the guru on your website. And you’re even providing this competing guru with the ultimate marketing tool – a link to his or her website when they’ve just interested the customer with an excellent piece of information. Instead of using article directories, you’re better off running articles on your website that you can claim as your own. You want articles ghostwritten for you, and the way to obtain them is to go to article brokers like YourOwnArticles.com. These companies deal with private label articles, content that you can claim as your own because all rights to the article have been sold by the author. Instead of advertising someone else as the guru, you’ve just shown your customers that you, yourself, are the knowledgeable one.