Posts by timscott:

How Disruption Works?

A good policy for dealing with disruptions is to understand your own advantages, as well as the advantages of your disruptive competition. According to Michael Raynor’s The Innovator’s

Define Sales Promotion

According to William J. Stanton, “Sales promotion is an exercise in information, persuasion and influence.” Philip Kotler defines it, “Promotion encompasses all the tools in the marketing mix

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