Beware of Tags! (SEO Tutorial)

Don't play with fire. Understand tags and SEO or don't use them.

Don’t play with fire. Understand tags and SEO or don’t use them.

Here is just one more important reason why everyone needs to be very careful with tags:

In posts with a keyword, Google counts every instance of the exact wording of a tag in the content as a keyword drop. That means if your tag is, say, “New Year’s Eve parties” and you mention that exact phrase five times in the content, Google will count that as five keyword drops. It will count them in addition to any drops of your

keyword. It will also count as drops any other tags that appear exactly-worded in the content.

HMM editors discuss plans to enforce the 200+ words of content per keyword drop rule.

HMM editors discuss plans to enforce the 200+ words of content per keyword drop rule.

As you might expect, that can add up to keyword stuffing and a Google penalty very easily. So you see just how important it is to pay attention to your tags and your wording in the content. Content includes headers and images, not just the basic text. It does NOT include the title or metadescription.

I hope most of you are aware now that the HMM sites require 200+ words of content for every keyword drop.

Yoast is a basic tool. And not the sharpest in the shed.

Yoast is a basic tool. And not the sharpest in the shed.

That includes drops of exactly-worded tags too. The editors will be keeping an eye out for this and deleting tags and keywords when necessary to prevent keyword stuffing.

Keep in mind that Yoast doesn’t calculate this when rating your post. Always remember it’s a basic tool.

Yoast relies on two year old Google algorithms which have drastically changed since then. Yoast shouldn’t be an excuse to just go on autopilot and make the lights go green. Thinking is required.

Don't advertise a hot date and pump out an old hag. Misleading tags chase views away. Think about what YOU would type into a search engine to find your post.

Don’t pimp an old hag as a hot date. Misleading tags chase views away. Think about what YOU would type into a search engine to find your post.

Writing longer tags reduces the likelihood of the exact wording of a tag appearing in the content accidentally. Three to five word tags are usually ideal. Two word tags can be acceptable, but are usually too broad. One word tags and keywords are prohibited on HMM sites. Be extra careful when writing two, or even three, word tags. They tend to appear in the content more often.

Both tags and keywords are there to draw to your post those who are seeking similar content. So learn how to use them appropriately. Think about what YOU would type into a search engine to find your post. That’s important because if you use a misleading tag or keyword, people will click on your post and back out, costing

Proper tag use in WordPress attracts views and pleases Google.

Pay attention! Avoid a Google keyword stuffing penalty. The exact wording of tags in the content counts as a keyword drop.

you views and hurting the site as a whole  (meaning less traffic for everyone).

That’s why I’m bringing this up. Not paying proper attention to tags and keywords hurts both you and everyone else.

Thanks for listening. Happy Holidays.

(PS. It’s OK, even beneficial to your SEO, to intentionally include the exact wording of a tag in the content so Google will count it as a keyword drop. Just remember the 200+ word content rule still applies.)

Signing off,

Runbum.

Runbum.

(Images from Pixabay.)


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