Have you been blogging for a while but aren’t getting the attention that you’d like? It’s a common problem. The first part of it is that there are just far too many blogs out there. Blogger.com alone has over 46 million blogs. That means a lot of competition. And unless you do things differently, that probably means you’re going to be drowned out by the yelling of the other people out there.
The best way to overcome that problem is to have a content marketing strategy. But if you want to have one of those, obviously you’ll need to understand how to draw one up. So how do you do that?
Start by making a list of all the possible types of content you can create
A lot of bloggers like writing and therefore think that this will have to do. They will write and the readers will have to love it. The only problem? However much you might like pizza, if you have to eat it every day you’re going to get pretty sick of it (well, most of us are, anyway). For that reason, you want to consider variety.
So start off by looking at the different types of content that you can create and making a list of it.
Here are some options.
How to articles. The traditional article that tells people how to do something.
Opinion piece This is where you flex your oratory muscles and argue a position.
Slides. Another good way to show data is in slides. They also really up your visitor numbers as each slide is another page.
Video. Vidoes are now easier to make than ever before. So consider making them. After all, videos are particularly popular nowadays. Forbes even went so far as to say they’re the future of content marketing. I think that’s a step too far, but hey.
Memes. Used sparingly, putting up a variation of a meme out there with your own twist can get you in front a very broad audience.
Podcasts. Like videos but then without the visual aspect. Great for interviews. Also really useful if you want to give people’s eyes a rest.
Infographics. A lot of people like infographics. They also get linked to a lot. That might be because it’s hard to lift individual numbers out of what amounts to a picture.
Create a time table
Once you’ve got a list of all the available content types you’re able to do, you can create a schedule for when you’re going to put this stuff up. Start off with what you think is a reasonable. For example, you might initially only be tempted to try one non-text based content type every two weeks or months.
Then, when you have the schedule see how things go.
A thing to note when you make a schedule – don’t be afraid to recycle one type of content that is popular in one form into another content form. This is a great way to reach a much larger audience. After all, if it was popular in one form then it’s probably going to be popular in another form as well.
Just announce clearly that you’re considering some ideas that you’ve considered in another form elsewhere and your more avid readers won’t be annoyed to be seeing the same thing twice.
Also, always be willing to switch things up. If you notice that one type of content does better than others, try creating some more of it and seeing what happens then. Obviously, it might be down to novelty alone. But you’ll figure that out quickly enough if you try a few more times and the content doesn’t do as well the second time around.
Advertise the hell out of it
The truth is that the best content marketing strategy isn’t just about creating high-quality content. It is also about finding the right places to advertise it. That means creating social media platforms and finding places, people and sites that you can use to get your content in front of a wider readership.
Because only when you’ve got a lot of readers, will your site get enough traffic that it creates its own gravity whereby the sharing of your content by your readership will have enough weight to draw in more readers.
Until you’ve reached that point, that’s simply not going to happen.
So your marketing efforts need to be a part of this as well. Keep careful notes on what places you advertise on and how much success you book when you do. Note that raw visitor numbers don’t really mean anything if none of them come back.
Instead, you’ll want to consider who comes back from the different platforms. You can do so through cohort analysis on Google Analytics. In that way, you’ll be able to push in the right direction and hopefully build up a loyal followership.
Rinse and repeat
Consider the strategy you’ve employed at the end of each month, keep that which seems to work and then tweak that which did not. Keep doing that over and over again and you should start seeing steady growth over time. That’s the golden ticket.
Because the awesome thing about an ever growing audience is that they’ll share your content more widely and thereby give your growth that extra jolt. In this way, you’ll eventually be able to gain stellar returns.
And then it’s just a matter of keeping going, finding a way to monotize the thing, and watching the big bucks roll in. Yes, it will take a while. But once you’re there it will be well worth it.
Dina Indelicato is a blogger enthusiast and freelance writer. She is always open to research about new topics and gain new experiences to share with her readers. You can find her on Twitter @DinaIndelicato and Facebook.