Instagram has become one of the mainstream social media platforms. In this regard, businesses and business owners should take this as a good opportunity to market their products and be able to grow their businesses. So, if you are a business owner and you do have an Instagram account for your business, then you should create one immediately and be able to expand your market scope.
Starting an Instagram account for your business is easy. First, you have to download the Instagram application on your mobile device. Then you sign up using your email address. There is also the option to sign up using your Facebook account. Once signed up, you can go to settings and switch your account to a business account.
Once you have an Instagram business account set up, you can now enter information relating to your business such as the name of your business, where you are located and the contact info such as email address and phone number. For one to be able to grow your business, there are some things that you should do so that you can gain Instagram followers. The more followers you will gain the more chances you will have to grow your business.
The following are some of the top tips for growing your business on Instagram.
Matching Username and Bio
The account username should be related to the business. It should also be the same with that of other sites that you are using to promote your business. The bio should also contain information on the products that you are currently promoting. You can also include URLs for products so that your followers can be able to view them easily.
You should be able to post your products regularly. This should be multiple times a day so that you can keep your followers attracted. If you do not post on your Instagram regularly, it should not surprise you that some followers might end up forgetting that your page even exists and that is not good for business. The more you post, the more followers are likely to view your products and even share with other Instagram users. You can gain Instagram followers in this way as well.
Following other Instagram Users
You can gain Instagram followers by following other Instagram users both individuals and businesses. This will ensure that more people take an interest in what your business is all about and they will sure do business with you if you have products that they may require.
Using Other Platforms to Promote Your Instagram Page
You can also use your followers on other platforms such as Twitter and Facebook to promote your Instagram page. You can request your followers on these platforms to also follow you on Instagram. By doing so, you can gain Instagram followers rapidly and be able to market your business extensively.
When posting your products or services on Instagram, you should ensure that the content is captivating to the audience. The pictures should be well selected with good coloring even for the background in a way that will tempt more followers to view them. The information about the products and services should also be clear and precise. Short posts for texts and videos are more appealing since they are not boring.
Easy Access to Product Information
One should also ensure that access to information on products they post is easy. Use of hashtags in the posts can achieve this. It will allow your followers to view more items without having to scroll too much on your Instagram page.
You should also be able to have a good management of your account. You should be able to engage with your followers by viewing their comments and replying to them. You should also be able to answer any questions that your followers might have.
By taking the above points to consider and ensuring that they are followed, one would be sure to have a greater following. This will help improve the market for their businesses.