Business Strategy

Is Hiring a Social Media Advertising Firm Necessary? Maybe Not…

Many company owners are on the fence about whether or not hiring a social media advertising firm is necessary. If this applies to you, it is important to understand that investing time into a solid social media marketing strategy is 100% necessary. But this still doesn’t answer the question, is hiring a social media expert all that necessary. 

The answer depends on a few things, but generally speaking it is never a bad idea to hire a pro if you’re struggling with your social media game. Unfortunately, hiring a pro isn’t in the cards for every business owner. More specifically, it isn’t always in the budget. But have no fear, because it turns out there is an alternative to hiring a pro. 

Nowadays, there are tons of tools to help entrepreneurs and business owners with their marketing strategies. The best part of all is that some of these tools come completely free of charge, and all of them can be downloaded through the App store. Check out these helpful mobile tools for social media marketing and advertising. 


Noe more than ever is the time to start focusing on posting and sharing video content. Recent marketing studies are showing that consumers and social media users are much more receptive to videos than they are to written words. Video content is being passed around the world wide web at an insane rate, about 1200% more than written articles and blog posts. 

Amimoto is the ultimate tool if focusing on video is the name of your game, but you’re not quite sure how to do it. Animoto allows users to create their own videos, even if they have no tech experience whatsoever. This tool makes creating videos easier than ever, which means social media engagement will also be easier than ever. Animoto starts at only $12 per month for a basic account. 


There’s a good chance you’ve already heard a thing or two about Hootsuite; it is one of the most widely used social media tools of our time. Hootsuite makes managing social media accounts simple, no matter how many friends and followers you have. You’ll be able to meet all of your social media accounts within the same easy-to-use tool. Hootsuite offers a plan that is completely free of charge. 

Post Planner

Keeping your friends and followers engaged is the entire point of building a social media presence in the first place. One of the best ways to do this is to stay active, which basically just means posting frequently, up to several times a day. Staying on top of this can feel like a job in itself, unless you use Post Planner. Post Planner allows users to plan out their posts beforehand so that followers stay engaged. The basic plan starts at just $3 per month. 

Sprout Social

Sprout Social offers some of the same features as Hootsuite, only it goes way more in depth to manage social media accounts. Sprout Social is the perfect tool for managing multiple social media accounts at scale. There is only one drawback of using Sprout Social, and that is the monthly cost. The most basic plan starts at $99 per month for each user.