Daily Two Cents

What Is Target Marketing and Is It Still Relevant When Using Mass Media?


Knowing just a few stats can help you reach your target demographic, but what is target marketing?

Many businesses overlook target marketing because they’re unsure of how to approach it. However, target marketing is as simple as deciding who your audience is and advertising to them, and knowing how to use it can help you maximize profits.

To help you get started, we’ll go over several things that every business owner should know about target market analysis. In no time, you can start focusing on the core of your business instead of advertising.

Read on to learn all about target marketing.

What Is Target Marketing?

Target marketing involves looking at a certain market and dividing it into several groups. When doing this, you can figure out which group is best suited for your products and services.

For example, the fitness industry has several types of customers. Some focus on buying clothes and equipment, others buy supplements. While a supplement company can advertise to anyone that enjoys fitness, it’s best to focus on the customers that buy supplements.

Some of the things that can help you find suitable customers are age, gender, and location. With the likes of household targeting, you can advertise online to customers in a specific region that’d invest in your products.

Target Marketing Strategies

When it comes to target marketing strategies, the main thing you should focus on is crafting specific messages for your audience. Aside from that, you must know how exactly to reach them so you can increase your conversions.

Target marketing is all about reaching the right audience. Then, once you’ve identified the type of customer you want, think about the things that would attract them.

Keep in mind that while a certain product may benefit many people, it may be best to advertise to a certain customer. For example, cooking utensils can benefit the whole family, but many companies target moms that want their families to eat well.

Why It’s Still Relevant

Target market segments can benefit any business, especially one that invests in mass media. Mass media simply refers to using technology to reach an audience, which is one of the best ways to advertise.

Whether you advertise on social media, TV, radio, or any other platform, you can use target market segmentation to help your business. All you must do is decide which type of customer you want to target, then everything will fall into place.

Start Using Target Marketing Now

After reading this article, you no longer need to ask yourself, “What is target marketing?”

With this info, we encourage you to start thinking about different ways to advertise your business. Try to get as creative as possible, but consider what your audience would like. Providing you’re relatable, you’ll have no problem attracting more customers and growing your business.

Learn more about target marketing strategies by checking out our other articles.